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Category Archives: Media

SB Nation and DraftKings Launch DraftKings Nation

Exclusive fantasy and sports betting content available on site powered by Vox Media’s publishing platform, Chorus

September 5, 2019 (NEW YORK, NEW YORK & BOSTON): Vox Media’s SB Nation, the largest independent sports media brand, and DraftKings, the global sports technology and entertainment company, today announce a multi-year editorial and technology partnership, DraftKings Nation. The property will have an immediate focus on the 2019 NFL season with plans to expand quickly to cover the NBA, NCAA football and basketball, along with MLB and other sports.

“Over the past decade, SB Nation has honed a unique ability to engage massive fan communities while Vox Media’s innovative technology platforms, Chorus and Concert, have accelerated that growth,” said Jim Bankoff, Chairman and CEO, Vox Media. “Now, in partnership with DraftKings, we have combined our editorial vision and expertise, paired with our technology capabilities to serve passionate sports fans in this fast-growing area.”

DraftKings Nation combines SB Nation’s community-building prowess with DraftKings’ deep insights into how fans engage with and immerse themselves in the sports they love. In the coming months, as the newsroom expands, DraftKings Nation will provide original content, key insights, analysis and lifestyle coverage from all angles of daily fantasy and sports betting.

“DraftKings’ partnership with SB Nation provides a new, best-in-class content destination for passionate, skin-in-the-game sports fans,” said Ezra Kucharz, chief business officer at DraftKings. “In addition to consumers being able to access expert analysis, this partnership gives advertisers, brands and marketers a new platform to reach highly engaged and coveted sports fans.”

The new DraftKings Nation media property operates on Chorus, Vox Media’s proprietary publishing platform, which provides industry-leading publishing capabilities for modern media companies. DraftKings Nation joins the SB Nation network of nearly 300 communities dedicatedto teams and passions, spanning across the NFL, NHL, NCAA, and NBA, as well as other passion-driven sites including MMA Fighting, Outsports, Banner Society, and American Ninja Warrior. Built on a commitment to empowering fans and fan communities, SB Nation reaches anaudience of more than 65 million sports fans and is one of the largest independent sports networks in the United States. A leader in the sports technology space, DraftKings boasts more than 11 million customers across its daily fantasy and sports betting products and features the top-rated sportsbook app.

Visit DraftKings Nation today at www.dknation.draftkings.com.

ABOUT VOX MEDIA

Vox Media is the leading independent modern media company. Known for building the best media brands and the technology that enables them, Vox Media is committed to building a better future for the industry — and getting the future of media right. Vox Media’s editorial networks include Vox, The Verge, SB Nation, Eater, Polygon, Recode, and Curbed. Our diverse storytelling and advertising businesses include the Concert publisher-led marketplace, the Vox Creative brand studio, the Chorus publishing platform, and the company’s entertainment division Vox Media Studios, which includes the Vox Media Podcast Network and Epic.

ABOUT DRAFTKINGS

DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports, sports betting and media platforms that, combined, deliver “The Game Inside The Game.” Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings is headquartered in Boston, MA, and offers daily fantasy sports contests across 13 professional sports in 8 countries including the U.S., Canada, U.K. and Australia. Operating pursuant to state regulations in New Jersey, New York, West Virginia and Mississippi, DraftKings Sportsbook mobile and retail, allows players in the state to engage in betting for major U.S. and international sports. 

CONTACT

Vox Media

Peyton McCarthy

peyton.mccarthy@voxmedia.com 

DraftKings

media@draftkings.com 

DraftKings named “Official Daily Fantasy Game” of the PGA TOUR

“PGA TOUR DraftKings Fantasy Golf” becomes TOUR’s first daily fantasy sports partner

PONTE VEDRA BEACH, FLORIDA, AND BOSTON – The PGA TOUR and DraftKings Inc. announced a new multi-year content and marketing relationship today that designates DraftKings as the first-ever “Official Daily Fantasy Game of the PGA TOUR.”

“We are excited to partner with DraftKings, an industry leader in innovation and fan engagement, in this groundbreaking step for the PGA TOUR,” said Luis Goicouria, PGA TOUR Senior Vice President Media. “The partnership with DraftKings provides the TOUR with a unique opportunity to innovate in a new industry and to further engage our fans.”

DraftKings will activate the partnership by branding its daily fantasy golf contests as “PGA TOUR DraftKings Fantasy Golf.” By playing these contests, fans will have the opportunity to win cash prizes as well as an array of PGA TOUR prizes in the future. The offerings include Classic contests where fans choose six players each week on the PGA TOUR for their fantasy team all while staying under the designated salary cap. Showdown contests are also available, which requires players to compile a team of six while staying under the designated salary cap for a single round of a tournament. Players have the option to compete with other PGA TOUR fans or in private, fully customizable contests with friends and colleagues. 

As part of the new relationship, PGA TOUR DraftKings Fantasy Golf players will have the ability to receive real-time video highlights for players in their respective lineups. Other elements of this partnership will create expanded Draft Fantasy Sports specific content offerings, as well as allow for brand integration into both the PGA TOUR and DraftKings platforms. Lastly, the PGA TOUR and DraftKings will collaborate on a variety of real-time product enhancements via the PGA TOUR’s proprietary ShotLink powered by CDW data feed.

“Golf continues to grow in popularity among DFS players globally at DraftKings and is our fourth-largest sport in terms of engagement, out of 15 total offerings.” said Ezra Kucharz, chief business officer of DraftKings. “Our partnership with the PGA TOUR signals a mutual commitment to excellence in customer experience along with a new era in golf fandom and engagement.” 

Fans can access PGA TOUR DraftKings Fantasy Golf on July 22, in time for the World Golf Championships-FedEx St. Jude Invitational, by visiting www.draftkings.com or by downloading the DraftKings app via iOS and Android.

In February 2019, the PGA TOUR changed its policy to allow Official Marketing Partnerships and title sponsorships with companies in the daily fantasy sports related category, which allowed the DraftKings relationship to come to fruition.

Data provided by DraftKings reflects the impact this category can have on fan engagement for the TOUR. For instance, golf is the fourth-most popular daily fantasy game on the DraftKings platform behind only the NFL, NBA and MLB. In fact, 30 percent of DraftKings’ entire customer base in excess of 11 million have played in at least one golf contest demonstrating the crossover appeal of the sport. DraftKings has seen steady growth in daily fantasy golf entries each year, including a new peak of 20 million golf entries in 2018 to coincide with payouts of over $450 million for golf contests historically. Since 2015, DraftKings has also crowned 16 golf contest millionaires as these winners earn life-changing prizes for their respective skills and knowledge.

The PGA TOUR will continue to run its free-to-play fantasy games, including PGA TOUR Fantasy Golf, PGA TOUR One&Done, and PGA TOUR Champions One&Done.  These games and related content can be found at https://www.pgatour.com/fantasy.html.

About DraftKings

DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports, sports betting and media platforms that, combined, deliver “The Game Inside The Game.” Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings is headquartered in Boston, MA, and offers daily fantasy sports contests across 13 professional sports in 8 countries including the U.S., Canada, U.K. and Australia. Operating pursuant to state regulations in New Jersey and Mississippi, DraftKings Sportsbook mobile and retail, allows players in the state to engage in betting for major U.S. and international sports. 

About PGA TOUR

By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.

The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 27 countries (90 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2018, tournaments across all Tours generated a record $190 million for local and national charitable organizations, bringing the all-time total to $2.84 billion.

The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Florida.

DraftKings Hires Sean Hurley as Head of Sportsbook

Experienced iGaming Executive to Oversee Sports Betting Operation

Boston, MA (February 26, 2018) – DraftKings, Inc. today announced Sean Hurley has been hired as the new Head of Sportsbook to help build, launch and drive the sports betting vertical at DraftKings. In this newly created role, Hurley will report to Chief Revenue Officer and co-founder, Matt Kalish.

“Sean brings a wealth of gaming experience to DraftKings and furthers our ability to be a leader in the sports betting market,” said Kalish.

Hurley will be based in DraftKings’ newly opened office in Hoboken, New Jersey. He will focus on preparing Sportsbook as a potential new line of business for DraftKings in anticipation of the pending Supreme Court decision in Christie v. National Collegiate Athletic Association.

Prior to joining DraftKings, Hurley gained extensive knowledge of the iGaming space with senior roles in both B2B and B2C companies. Most recently, Hurley led sales and commercial for Amelco, a sportsbook and trading platform supplier based in London.

About DraftKings

DraftKings is an innovative sports-tech and media entertainment platform changing the way consumers engage with their favorite sports, teams and athletes by bringing fans closer to the game. DraftKings, headquartered in Boston, MA, offers daily and weekly fantasy sports contests across ten professional sports in the U.S., Canada, United Kingdom, Malta, Germany, Ireland and Austria. Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings makes sports better and better sports fans by creating the ‘Game Inside the Game.’

Media Contacts:

Media@draftkings.com

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DraftKings and MSG Networks Partner For First Ever Live Fantasy Infused Broadcast

Show Will Feature Combination of Traditional and Fantasy Sports Infused Content and Commentary

New York, NY (November 10, 2017) – MSG Networks and DraftKings, Inc. announced today they will broadcast a DraftKings Fantasy Live show on MSG+ for the first time in a parallel telecast and game call during the Knicks vs. Cavaliers game on Monday, November 13.

The DraftKings Fantasy Live broadcast will feature MSG Networks’ host Bill Pidto, MSG Networks’ analysts Alan Hahn and Wally Szczerbiak and DraftKings’ Fantasy Contributors Julian Edlow and Greg Ehrenberg. The show will include a live analysis of fantasy sports education including lineup-building, play-by-play breakdowns and more. DraftKings Fantasy Live on MSG+ kicks off at 7:30pm ET and will also be streamed on MSG GO, MSG Networks’ live streaming & VOD platform.

“DraftKings is committed to creating new opportunities through our partnerships to offer the most value to, and best experiences for sports fans everywhere,” said Ezra Kucharz, Chief Business Officer of DraftKings. “Through this broadcast, we hope to combine the best of fantasy and live sports content through a dynamic and entertaining program.”

DraftKings Fantasy Live show marks a new endeavor in MSG Networks’ and DraftKings’ pre-existing relationship. As a signature partner of the Madison Square Garden company, DraftKings is the exclusive, Official Daily Fantasy Sports Partner of MSG’s teams including, the New York Knicks, Rangers, Liberty and Westchester Knicks, as well as the world’s most famous arena, Madison Square Garden. DraftKings also sponsors the “Picks Of The Night” feature in both the New York Knicks & New York Rangers post-game shows on MSG Networks.

“We are always looking for new ways to engage our fans around our live games,” said Kevin Marotta, senior vice president of marketing and content strategy, MSG Networks. “And with the popularity of daily fantasy sites as well as our ongoing partnership with DraftKings, we felt a big game like this was a perfect opportunity to bring something new to our viewers.”

The traditional Knicks telecast will air on the MSG Network as originally scheduled. MSG Networks’ Knicks pre- and postgame shows will be the same on both networks.

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DraftKings Takes First Step In Offering Digital Streaming of Live Sports

EuroLeague Games To Be Seen In North America Via DraftKings App

Boston, MA – November 7, 2017 –  DraftKings, Inc., the ground-breaking sports-tech and media entertainment company, announced today it is testing the waters in the streaming of live sports through an expanded partnership with EuroLeague Basketball. Customers will be able to stream select Turkish Airlines EuroLeague basketball games directly through their DraftKings mobile app and seamlessly toggle between fantasy contests and live content.

This new streaming feature reinforces DraftKings’ commitment to delivering a comprehensive platform that combines the best of fantasy and live sports content. Today’s announcement – made by CEO Jason Robins at the Web Summit conference in Lisbon, Portugal – comes on the heels of a series of other milestones for the company, including: expanding into five new countries, introducing new Daily Fantasy Sport game variants, beefing up the executive team with new hires, and a significant investment in original content.

“Our goal is to become the one-stop destination and mobile companion for sports fans globally. Adding a live streaming component allows us to provide the best and most seamless product for our customers. This is what the future of sports looks like,” said Jason Robins, co-founder and CEO of DraftKings.

By the first quarter of 2018, DraftKings hopes to offer US and Canadian-based customers the opportunity to live-stream EuroLeague games on the DraftKings app. Customers will be able to stream one free game per week or watch multiple games by playing in a $3 and above DraftKings contest.  DraftKings will also create original content to support the EuroLeague product, enhancing the offering for fans.

“We are proud to be breaking new ground with such a forward-thinking partner as DraftKings,” said Jordi Bertomeu, EuroLeague Basketball President and CEO. “Combining fantasy with live-streamed games is a perfect match, not only for the countless passionate EuroLeague fans we have already, but for the many new ones who will now discover our unique brand of basketball through DraftKings.”

For the first time, EuroLeague contests will be available globally on DraftKings starting Tuesday, November 14, 2017.  Customers will be able to play the classic salary cap format basketball game by selecting 6 players according to the specified positions with the same scoring as the classic NBA game on DraftKings.  For more information on the EuroLeague games and to play visit: https://www.draftkings.com/lp/euroleague-how-to-play

The DraftKings App is available for download via iOS and Android.

DraftKings Hires R. Stanton Dodge as Chief Legal Officer

Deepens Legislative and Legal Affairs Expertise as Company Continues Expansion

Boston, MA (October 17, 2017) – DraftKings, the world’s largest daily fantasy sports platform, today announced R. Stanton Dodge will be its new Chief Legal Officer, effective November 6, 2017. Dodge will oversee the Legal and Government Affairs teams based in the Boston headquarters and report into DraftKings CEO and co-founder, Jason Robins.

“Stanton brings to DraftKings a wealth of experience and expertise in legal and government affairs,” said Robins. “During his nearly two decades at DISH, he helped the company grow from a startup in a fledgling industry into a telecommunications giant. Stanton will be a major driver and enabler of DraftKings’ future growth as we continue to evolve and expand into new lines of business around the world, and we are very excited to have him join the talented group of women and men who work at DraftKings.”

For the last two years, DraftKings has helped pass consumer protection laws for daily fantasy sports players in more than a dozen states across the United States. The company has also pioneered a ground-breaking legal framework to operate in the European Union by obtaining a first-of-its-kind Controlled Skill Games License from the Malta Gaming Authority, which has enabled DraftKings to successfully launch in Germany, Malta, Ireland and Austria.

Prior to DraftKings, Dodge worked at DISH Network for more than 20 years in positions of increasing responsibility in the legal department, most recently as Executive Vice President, General Counsel and Secretary of DISH, responsible for all legal and government affairs for DISH and its subsidiaries and Corporate Communications.

At DISH, Dodge successfully defended the company’s wildly popular and industry disrupting technology that allowed customers to skip TV commercials.

DraftKings Hires Ezra Kucharz as Chief Business Officer

CBS Veteran Brings 20 Years of Experience in Digital Media to Focus on Growing DraftKings’ Content and New Business Revenue Streams

Boston, MA (October 4, 2017) – DraftKings, the world’s largest daily fantasy sports platform, today announced Ezra Kucharz as its new Chief Business Officer, overseeing Business Development, Corporate Development and Ad Sales. In this newly created role, Kucharz will report to CEO and co-founder, Jason Robins.

“We see tremendous growth opportunity through expansion of our sales and sponsorships business, strategic M&A, and continued development of our many great partnerships,” said Robins. Not only does Ezra bring a wealth of experience in these areas and others, he also brings an entrepreneurial approach that will mesh perfectly with the innovative culture we have built at DraftKings.”

Kucharz will focus on expanding DraftKings’ digital content through ad sales, further solidifying the company’s position at the intersection of sports, tech and media while advancing its footprint in the digital and content space. Additionally, Kucharz remit will include the build-out of the Corporate Development function identifying opportunities for strategic ventures and acquisitions.

Prior to joining DraftKings, Kucharz was president of CBS Local Digital Media and special advisor to CBS CEO Leslie Moonves. In his role at CBS Local Digital Media, Kucharz combined the digital extensions of CBS’ radio and TV assets – particularly in the areas of music, lifestyle, news, sports and local information – and allowed the company to create digital hubs in the major markets where it owned stations, resulting in the top digital business in local broadcast.

“ASK DRAFTKINGS” BECOMES NEW DAILY FANTASY SKILL FOR AMAZON ALEXA

DraftKings Skill for Alexa to Provide Real-Time and Historical DraftKings’ Stats for NFL

 BOSTON, Mass., September 28, 2017 – DraftKings, Inc., the leading global daily fantasy sports (DFS) platform, today announced its first integration with Amazon’s Alexa. DraftKings Skill for Alexa, “Ask DraftKings,” is a free DFS-oriented service to be offered this NFL season. The DraftKings Skill for Alexa will now bring real-time and historical DraftKings’ fantasy stats to millions of sports fans’ homes through Amazon’s voice service.

Through this integration, customers in the US and UK can ask DraftKings Skill for Alexa questions about specific players including DraftKings fantasy points earned, touchdowns scored, net yards and overall stats both in real time and historically. To receive information on an athlete, customers can enable the DraftKings Skill for Alexa and follow it with a player’s name by saying, “Alexa, Launch DraftKings. Tom Brady.” Alternatively, customers can simply ask, “Alexa, how many points does Tom Brady have?” If interested to hear an athlete’s DraftKings’ fantasy score from a specific week, customers must say “Ask DraftKings” followed by the player’s name and the given week, such as, “Alexa, how many points did Tom Brady earn in week 7 of the 2016 – 2017 season?”

In addition to fantasy football, “Ask DraftKings” will be expanding into new international markets and offer specific DFS relevant information on athletes for all 10 sports that DraftKings offers.

“We want to provide DraftKings customers another way to get real-time updates on their DFS players,“ said Jeremy Elbaum, Vice President of Strategic Partnerships. “Alexa has become an indispensable part of daily life for many consumers which makes it a clear choice for DraftKings as we expand into new platforms.”

”Ask DraftKings” is currently available in the Alexa Skills store. You can learn more about DraftKings Skill for Alexa, “Ask DraftKings,” here: http://bit.ly/2xBR2ze

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DRAFTKINGS AND FANXCHANGE PARTNER TO BRING SPORTS FANS FROM THEIR PHONE SCREENS TO THE STADIUM

 Multi-Year Partnership will Include Access to Live Sporting Events and Exclusive Assets

 BOSTON, Mass., September 26, 2017 – DraftKings, Inc., the leading global daily fantasy sports platform, has named Fanxchange as its official live event ticketing partner. Through this partnership, Fanxchange will provide DraftKings customers with access to live sporting events through exclusive promotional assets across DraftKings’ web, mobile, DK Live and DKTV platforms.

“We know that 60% of our customers watch more live sports since they started playing fantasy contests on our platform,” said Jeremy Elbaum, Vice President of Strategic Partnerships, DraftKings. “This partnership lets us tap into our customers’ unrivaled passion and bring it to life.”

To launch this partnership, DraftKings is offering a customized, free-to-play contest, starting today, September 26th and running until October 1st. Customers will have the opportunity to test their skills to win cash prizes as well as Fanxchange credits. Additionally, all entrants in this contest are eligible for discounts on Fanxchange, including 75% off Fanxchange’s fees associated with their ticket purchases for the week of September 26th – October 1st.  You can enter the contest directly here http://bit.ly/2xw75yC and purchase tickets directly on Fanxchange here http://bit.ly/2hv1UaN.

“DraftKings’ customers are the ultimate sports fans and this partnership will allow us to bring them from watching a game and engaging with their platform at home to cheering for their favorite team live in the stadium,” said Brandon Koffler, CEO, Fanxchange. “We can now provide their customers with unprecedented access and opportunities to connect their passion for fantasy sports directly to the games, creating a complete and dynamic sports experience.”

DraftKings and Fanxchange will continue to roll out offers which will be exclusively promoted across DraftKings’ platforms. All ticket transactions will take place on the Fanxchange platform in a seamless, safe and secure manner.

About DraftKings

DraftKings is an innovative sports-tech entertainment platform changing the way consumers engage with their favorite sports, teams and athletes by bringing fans closer to the game. DraftKings, headquartered in Boston, MA, offers daily and weekly fantasy sports contests across ten professional sports in the U.S., Canada, United Kingdom, Malta and Germany. Founded in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings makes sports better and better sports fans by creating the ‘Game Inside the Game.’

About Fanxchange

Fanxchange is an online ticket marketplace; home to millions of tickets for sports, concert and theater events across North America. Our marketplace enables fans to find the best deals available, see their favorite team, artist or show live and buy tickets with confidence as every order is backed by our guarantee. Whether on mobile or web, Fanxchange makes buying tickets a fun, simple and seamless experience. Fanxchange is also the B2B industry leader in powering white labeled live event ticketing solutions for major loyalty programs, financial institutions, travel providers, hotel operators, e-commerce marketplaces and distribution partners; providing their users access to tickets for all their favorite live events! Check out our site and find tickets to your favorite event at fanxchange.com

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CEO JASON ROBINS’ STATEMENT ON MERGER AGREEMENT TERMINATION

“Over the past few years, DraftKings has become the world’s leading fantasy sports company. We are recognized as a global sports entertainment brand and the industry leader in utilizing technology to bring our customers the best fantasy contests and products. We have a growing customer base of nearly 8 million, our revenue is growing over 30% year-over-year, and we are only just beginning to take our product overseas to the billions of international sports fans we have yet to even reach.

“Consequently, we believe it is in the best interests of our customers, employees, and investors to terminate our agreement to merge with FanDuel and move forward as a separate company. This will allow us to singularly focus on our mission of providing the most innovative and engaging interactive sports experience imaginable, forever changing the way fans connect with teams and athletes worldwide. We appreciate the continued loyalty of our players – it is you who have made this all possible – and we look forward to kicking off what is going to be our best NFL season yet!”