Free Entry, Custom Challenge Features Weekly Questionnaire with Prizing for Correct In-Game Picks and Season-Long Leaderboard Standings

BOSTON (Oct. 1, 2019) – DraftKings and Pepsi have partnered to debut the Pepsi Live Prediction Challenge that enables fans to forecast in-game outcomes for each football Sunday of the regular season. Each week, registered players will be tasked with correctly answering a series of eight, multiple-choice questions relating to Sunday’s pro football games to earn points for a shot at their share of $5K and ascend the season-long leaderboard. In addition to weekly cash prizes, split among the top finishers, first place on the leaderboard standings will win a trip to the championship game in Miami Gardens, Florida.

“The Pepsi brand and its longstanding synergy with pro football hardly needs an introduction, making this partnership such a special opportunity for DraftKings to team up with an organization that genuinely shares our passion for the game,” said Ezra Kucharz, chief business officer at DraftKings. “Our player community cannot get enough football and collaborating to launch the Pepsi Live Prediction Challenge on DraftKings helps to both satiate this ever-growing demand and further stoke fans’ competitive flames through new innovation.”

Among the weekly, pop-quiz-style questions will be one “Pepsi Zero Sugar” question of the week, which will always be the first question presented and offers double the points for correct responses. All other accurately predicted questions will receive one point each, totaling for their share of the $5K weekly max prize, while also counting toward respective season-long leaderboard standings and the grand prize. Players simply click on one of three given responses they wish to select for each individual question, and once all eight of the provided questions have been completed, customers can proceed with the submission. There are unlimited changes to picks available up until the first game of each week begins, and only Sunday football games will be eligible for selection. Once the lockout is lifted for the previous challenge week, players will then be allowed to make unlimited changes to any picks for the upcoming slate of games.

Available now on both mobile and web, the Pepsi Live Prediction Challenge will be accessible from both the DraftKings daily fantasy and sportsbook platforms. For more information and to get started, visit https://sportsbook.draftkings.com/lp/pepsi-challenge.

About DraftKings

DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports, sports betting and media platforms that, combined, deliver “The Game Inside The Game.” Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings is headquartered in Boston, MA, and offers daily fantasy sports contests across 13 professional sports in 8 countries including the U.S., Canada, U.K. and Australia. Operating pursuant to state regulations in New Jersey, New York, West Virginia and Mississippi, DraftKings Sportsbook mobile and retail, allows players in the state to engage in betting for major U.S. and international sports.

Media Contacts

DraftKings

media@draftkings.com

Pepsi

Kristen Mueller (Kristen.Mueller@pepsico.com)

Emily Thomas (Emily.Thomas@theacceleration.com)