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Category Archives: Partnerships

DraftKings and Sportradar Announce Long-Term Partnership Extension

Deal Gives DraftKings Access to Official Sports Data Feeds for Sports Betting and Daily Fantasy Sports

BOSTON, MA and NEW YORK, NY, November 12, 2019 – Today, DraftKings Inc. a leader in the sports technology and entertainment space, and Sportradar, the world’s leading global provider of sports data and content, officially announced a long-term partnership extension whereby Sportradar will continue to be DraftKings’ supplier for data feeds and bet stimulation content.

As part of the extension, Sportradar will provide DraftKings with access to a variety of official sports data feeds, including the NFL, MLB, and the NBA for sports betting and daily fantasy sports (DFS).

“We are proud to extend our partnership with DraftKings, one of the most respected gaming companies in the US,” said Neale Deeley, Vice President of US Sales and Gaming, Sportradar. “DraftKings’ journey into sports betting has been a fantastic success, and we have been honored to be on that journey with them. We look forward to continuing that success for many years to come.”

The partnership will bring more instantaneous data feeds to the DraftKings Sportsbook, supplementing live and in-play wagering, these offers becoming more prevalent as legalized sports betting continues to expand across the nation. With the new ability to access official league data and branding, DraftKings is poised to bring fans even closer to the action.  

“DraftKings’ goal is to build the best, most trusted and most customer-centric destination for sports fans and our expanded partnership with Sportradar provides us with superior support,” said Ezra Kucharz, chief business officer, DraftKings. “This partnership will enhance customer experience by allowing us to provide faster turnaround time on our products and give us the opportunity to develop new, innovative offerings for our players.”

All mobile DraftKings Sportsbook and DFS offerings are available for downloaded on both iOS and Android apps.

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About DraftKings

DraftKings is a premier, U.S.-based sports technology and entertainment company created to fuel the competitive spirits of sports fans with offerings that range across daily fantasy, regulated gaming, and digital media. Founded in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings’ daily fantasy product boasts over 11 million registered players and is available in 8 countries internationally with 15 distinct sport categories. Launched in 2018, DraftKings Sportsbook offers mobile and retail betting for major national and global sports, and currently operates pursuant to state regulations in Indiana, Iowa, Mississippi, New Jersey, New York and West Virginia. DraftKings is the Official Daily Fantasy Partner of the NFL and PGA Tour as well as an Authorized Gaming Operator of the MLB and NBA. Headquartered in Boston, DraftKings holds offices across the country including Las Vegas, New Jersey, New York, and San Francisco.

About Sportradar

Sportradar is the leading global provider of sports data intelligence. Established in 2000, the company occupies a unique position at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs over 2,000 people in more than 30 locations around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries and official partner of the NBA, NFL, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyze and deliver insights from more than 400,000 matches annually across 60 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.

DraftKings Media Contact:

media@draftkings.com

Sportradar Media Contact:

comms@sportradar.com

DraftKings Becomes Authorized Sports Betting Operator of the NBA

DraftKings to Have Access to Official NBA Betting Data and League Marks

BOSTON & NEW YORK—Nov. 4, 2019 – The National Basketball Association (NBA) and DraftKings Inc. today announced a multiyear partnership that will make DraftKings an Authorized Sports Betting Operator of the league.

Beginning with the current 2019-20 NBA season, DraftKings will have access to official NBA betting data and league marks across its mobile platform and in its sportsbooks throughout the United States. 

“NBA games are among the most captivating, dramatic and widely-consumed sports entertainment products globally, and the advocacy of the league around legal sports betting further demonstrates its consistent foresight to innovate for the betterment of the fan experience,” said Ezra Kucharz, chief business officer at DraftKings. “The correlation between sports betting and fan engagement is proven, and we look forward to the opportunities that being an Authorized Gaming Operator of the NBA will unlock for consumers.”

“We are excited to team with DraftKings, who has established itself as one of the leaders in the sports betting landscape in the U.S. and has a passionate NBA following,” said Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming, NBA. “Our partnership will provide our fans with an authentic and enhanced gaming experience and help us further protect the integrity of our games.”

During the partnership, the NBA and DraftKings will work together on best-in-class practices to protect the integrity of NBA games.

Overall, the partnership positions DraftKings to further refine its NBA category, a sport that currently ranks among the most popular offerings for its customers. Live betting, a critical component of sports betting technology and the future of the industry, is more prevalent on DraftKings Sportsbook for the NBA than any other sport—over 70 percent of NBA bettors have live-wagered, while nearly 45 percent of NBA handle has come from in-play bets.

All DraftKings Sportsbook offerings, including the NBA, are available on the mobile app that is downloadable for both iOS and Android.  

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About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League.  The NBA has established a major international presence with games and programming in 215 countries and territories in nearly 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents.  NBA rosters at the start of the 2019-20 season featured 108 international players from 38 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 1.6 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About DraftKings

DraftKings is a premier, U.S.-based sports technology and entertainment company created to fuel the competitive spirits of sports fans with offerings that range across daily fantasy, regulated gaming, and digital media. Founded in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings’ daily fantasy product boasts over 11 million registered players and is available in 8 countries internationally with 15 distinct sport categories. Launched in 2018, DraftKings Sportsbook offers mobile and retail betting for major national and global sports, and currently operates pursuant to state regulations in Indiana, Iowa, Mississippi, New Jersey, New York and West Virginia. DraftKings is the Official Daily Fantasy Partner of the NFL and PGA Tour as well as an Authorized Gaming Operator of the MLB, NBA, and NFL. Headquartered in Boston, DraftKings holds offices across the country including Las Vegas, New Jersey, New York, and San Francisco as well as international.

Contacts

Stephen Miraglia, DraftKings, media@draftkings.com  
Kyle Van Fechtmann, NBA, 212-407-8185, KVanFechtmann@nba.com

DraftKings and Pepsi Partner to Produce NFL Live Prediction Challenge

Free Entry, Custom Challenge Features Weekly Questionnaire with Prizing for Correct In-Game Picks and Season-Long Leaderboard Standings

BOSTON (Oct. 1, 2019) – DraftKings and Pepsi have partnered to debut the Pepsi Live Prediction Challenge that enables fans to forecast in-game outcomes for each football Sunday of the regular season. Each week, registered players will be tasked with correctly answering a series of eight, multiple-choice questions relating to Sunday’s pro football games to earn points for a shot at their share of $5K and ascend the season-long leaderboard. In addition to weekly cash prizes, split among the top finishers, first place on the leaderboard standings will win a trip to the championship game in Miami Gardens, Florida.

“The Pepsi brand and its longstanding synergy with pro football hardly needs an introduction, making this partnership such a special opportunity for DraftKings to team up with an organization that genuinely shares our passion for the game,” said Ezra Kucharz, chief business officer at DraftKings. “Our player community cannot get enough football and collaborating to launch the Pepsi Live Prediction Challenge on DraftKings helps to both satiate this ever-growing demand and further stoke fans’ competitive flames through new innovation.”

Among the weekly, pop-quiz-style questions will be one “Pepsi Zero Sugar” question of the week, which will always be the first question presented and offers double the points for correct responses. All other accurately predicted questions will receive one point each, totaling for their share of the $5K weekly max prize, while also counting toward respective season-long leaderboard standings and the grand prize. Players simply click on one of three given responses they wish to select for each individual question, and once all eight of the provided questions have been completed, customers can proceed with the submission. There are unlimited changes to picks available up until the first game of each week begins, and only Sunday football games will be eligible for selection. Once the lockout is lifted for the previous challenge week, players will then be allowed to make unlimited changes to any picks for the upcoming slate of games.

Available now on both mobile and web, the Pepsi Live Prediction Challenge will be accessible from both the DraftKings daily fantasy and sportsbook platforms. For more information and to get started, visit https://sportsbook.draftkings.com/lp/pepsi-challenge.

About DraftKings

DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports, sports betting and media platforms that, combined, deliver “The Game Inside The Game.” Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings is headquartered in Boston, MA, and offers daily fantasy sports contests across 13 professional sports in 8 countries including the U.S., Canada, U.K. and Australia. Operating pursuant to state regulations in New Jersey, New York, West Virginia and Mississippi, DraftKings Sportsbook mobile and retail, allows players in the state to engage in betting for major U.S. and international sports.

Media Contacts

DraftKings

media@draftkings.com

Pepsi

Kristen Mueller (Kristen.Mueller@pepsico.com)

Emily Thomas (Emily.Thomas@theacceleration.com)

NFL Selects DraftKings as its First Official Daily Fantasy Partner

Landmark Multi-Year Partnership to Further Enhance Customer Experience

BOSTON, September 26, 2019— The National Football League (NFL) and sports technology and entertainment company DraftKings Inc. today announced a landmark partnership to make DraftKings the first-ever Official Daily Fantasy Partner of the League. This distinctive deal includes exclusive sponsorship of the daily fantasy sports (DFS) category with access to NFL branding and more across DraftKings’ suite of DFS products and content platforms.

DraftKings’ partnership with the NFL aims to further enhance the customer experience around the sport that has proven to be by far the most popular, both domestically and abroad, with nearly 90 percent of all DraftKings customers having played in an NFL daily fantasy contest.

“This is a defining moment in the industry, and we are thrilled to become the first daily fantasy sports partner to enter into a formal relationship with the NFL,” said Jason Robins, Chief Executive Officer at DraftKings. “Throughout our discussions with the League, it was evident we share a common vision around the future of fan engagement, and we are excited to continue on this unique journey with the NFL as our Official Daily Fantasy Partner.”

“Daily fantasy football has been a tremendous vehicle for fans of all types to deepen their engagement with the NFL,” said Renie Anderson, Chief Revenue Officer and Executive Vice President of NFL Partnerships. “We’re thrilled to partner with DraftKings, a clear leader in the daily fantasy space, as they continue to innovate and provide our millions of fans additional ways to interact with and enjoy the NFL.”

As part of the agreement, the NFL and DraftKings will collaborate on a variety of content and product offerings that fans can engage with on the DraftKings DFS app, as well as integrations across NFL Media properties. The DraftKings-NFL partnership does not include any promotional rights for sports betting.

ADDITIONAL BACKGROUND

Since launch in 2012, DraftKings has become the global leader in daily fantasy sports and has continued to optimize and evolve product offerings to meet the demands of tech-savvy sports fans.  With a player base of over 11 million globally, the DraftKings community has access to a variety of complementary game modes where fans can potentially earn millions of dollars in real-money prizes during each week of the NFL season.

The DraftKings fantasy platform offers a number of ways for fans to play, including:

  • DK Leagues, fully-customizable private contests for customers who prefer to compete alongside friends or colleagues.
  • Showdown, contests designed to construct salary-based lineups for single-game matchups.
  • Classic DFS, the original daily fantasy experience that requires players to draft a team across multiple games by selecting positional players from the available pool while remaining under the designated salary cap.

DraftKings daily fantasy contests are available on the web at www.draftkings.com and also available for mobile download on iOS and Android. For official NFL news, live game video and highlights, schedules, stats, scores and more visit nfl.com or download the official app of the NFL.

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ABOUT DRAFTKINGS

DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports, sports betting and media platforms that, combined, deliver “The Game Inside The Game.” Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings is headquartered in Boston, MA, and offers daily fantasy sports contests across 13 professional sports in 8 countries including the U.S., Canada, U.K. and Australia. Operating pursuant to state regulations in New Jersey, New York, West Virginia and Mississippi, DraftKings Sportsbook mobile and retail, allows players in the state to engage in betting for major U.S. and international sports.

MEDIA CONTACT

DraftKings

media@draftkings.com

NFL

Alex Riethmiller

954.599.4154

alex.riethmiller@nfl.com

SB Nation and DraftKings Launch DraftKings Nation

Exclusive fantasy and sports betting content available on site powered by Vox Media’s publishing platform, Chorus

September 5, 2019 (NEW YORK, NEW YORK & BOSTON): Vox Media’s SB Nation, the largest independent sports media brand, and DraftKings, the global sports technology and entertainment company, today announce a multi-year editorial and technology partnership, DraftKings Nation. The property will have an immediate focus on the 2019 NFL season with plans to expand quickly to cover the NBA, NCAA football and basketball, along with MLB and other sports.

“Over the past decade, SB Nation has honed a unique ability to engage massive fan communities while Vox Media’s innovative technology platforms, Chorus and Concert, have accelerated that growth,” said Jim Bankoff, Chairman and CEO, Vox Media. “Now, in partnership with DraftKings, we have combined our editorial vision and expertise, paired with our technology capabilities to serve passionate sports fans in this fast-growing area.”

DraftKings Nation combines SB Nation’s community-building prowess with DraftKings’ deep insights into how fans engage with and immerse themselves in the sports they love. In the coming months, as the newsroom expands, DraftKings Nation will provide original content, key insights, analysis and lifestyle coverage from all angles of daily fantasy and sports betting.

“DraftKings’ partnership with SB Nation provides a new, best-in-class content destination for passionate, skin-in-the-game sports fans,” said Ezra Kucharz, chief business officer at DraftKings. “In addition to consumers being able to access expert analysis, this partnership gives advertisers, brands and marketers a new platform to reach highly engaged and coveted sports fans.”

The new DraftKings Nation media property operates on Chorus, Vox Media’s proprietary publishing platform, which provides industry-leading publishing capabilities for modern media companies. DraftKings Nation joins the SB Nation network of nearly 300 communities dedicatedto teams and passions, spanning across the NFL, NHL, NCAA, and NBA, as well as other passion-driven sites including MMA Fighting, Outsports, Banner Society, and American Ninja Warrior. Built on a commitment to empowering fans and fan communities, SB Nation reaches anaudience of more than 65 million sports fans and is one of the largest independent sports networks in the United States. A leader in the sports technology space, DraftKings boasts more than 11 million customers across its daily fantasy and sports betting products and features the top-rated sportsbook app.

Visit DraftKings Nation today at www.dknation.draftkings.com.

ABOUT VOX MEDIA

Vox Media is the leading independent modern media company. Known for building the best media brands and the technology that enables them, Vox Media is committed to building a better future for the industry — and getting the future of media right. Vox Media’s editorial networks include Vox, The Verge, SB Nation, Eater, Polygon, Recode, and Curbed. Our diverse storytelling and advertising businesses include the Concert publisher-led marketplace, the Vox Creative brand studio, the Chorus publishing platform, and the company’s entertainment division Vox Media Studios, which includes the Vox Media Podcast Network and Epic.

ABOUT DRAFTKINGS

DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports, sports betting and media platforms that, combined, deliver “The Game Inside The Game.” Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings is headquartered in Boston, MA, and offers daily fantasy sports contests across 13 professional sports in 8 countries including the U.S., Canada, U.K. and Australia. Operating pursuant to state regulations in New Jersey, New York, West Virginia and Mississippi, DraftKings Sportsbook mobile and retail, allows players in the state to engage in betting for major U.S. and international sports. 

CONTACT

Vox Media

Peyton McCarthy

peyton.mccarthy@voxmedia.com 

DraftKings

media@draftkings.com 

DRAFTKINGS OPENS SPORTSBOOK AT DEL LAGO RESORT AND CASINO IN NEW YORK

Third Retail Location for Leading Operator to Offer Premier Customer Experience 

BOSTON (August 23, 2019) – DraftKings Inc. and del Lago Resort & Casino announced today the opening of the DraftKings Sportsbook at del Lago, the company’s third retail sportsbook location in the U.S. The 6,000 square-foot space will offer sports fans a state of the art and innovative, high-tech retail sports betting experience complete with betting kiosks and LED video screens. 

“New York boasts one of the richest sports cultures and fervent fanbases in the world, and DraftKings’ partnership with del Lago Resort & Casino enables us to elevate the consumer experience even further,” said Ezra Kucharz, chief business officer at DraftKings. “By combining DraftKings’ immersive and technologically unparalleled platform with the elegance and modernity of del Lago Resort & Casino, we have proudly established another definitive sports betting destination for fans to enjoy.”   

The new DraftKings Sportsbook at del Lago, located on the casino floor near the entrance to The Vine Showroom, features state-of-the-art technology that will enhance the overall betting experience. Sporting events will be shown live, across more than 1,000 square feet of LED video screens, including 16 single bay TV sets, odds boards and a scrolling ticker that will show live score updates, stats, injury news and additional player information. Furthermore, the space will include a full-service bar and restaurant with menu options that feature appetizers ranging from chicken tenders and wings to flat bread pizzas and a number of main dishes like burgers, pulled pork sliders, salads and more. Bettors at the DraftKings Sportsbook at del Lago will have the ability to place a variety of wagers, including live/in-play bets at the five ticket windows or 23 self-service betting kiosks.  

“We are thrilled to officially open our new DraftKings Sportsbook at del Lago and look forward to welcoming guests to our state-of-the-art lounge,” said Lance Young, executive vice president and general manager. “Our sportsbook is an extraordinary experience — adding yet another topnotch amenity for our guests to enjoy. The addition of our sportsbook lounge reinforces that del Lago Resort & Casino is a highly sought-after destination in the region.”

Sports bettors in New York will be able to place bets on all major professional U.S. Sports, including: NFL, MLB, NBA, NHL, PGA, NASCAR and much more seven days a week between 10:00AM and 1:00AM. Currently, New York gaming regulations prohibit bets on amateur athletics for teams located in the state along with any amateur athletic events taking place in New York. Existing New York legislation restrict customers from using mobile devices to place wagers. Still, customers are encouraged to download the DraftKings Sportsbook app on Android and IOS devices to view the latest offerings and content.

For more information on the new DraftKings Sportsbook at del Lago, please visit https://dellagoresort.com/draftkings-sportsbook/.

About DraftKings 

DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports, sports betting and media platforms that, combined, deliver “The Game Inside The Game.” Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings is headquartered in Boston, MA, and offers daily fantasy sports contests across 13 professional sports in 8 countries including the U.S., Canada, U.K. and Australia. Operating pursuant to state regulations in New Jersey, New York, West Virginia and Mississippi, DraftKings Sportsbook mobile and retail, allows players in the state to engage in betting for major U.S. and international sports. 

About del Lago Resort & Casino

Del Lago Resort & Casino is a $440 million casino, 205-room hotel and spa in Waterloo, New York. The mission behind del Lago Resort & Casino has been to act as a gateway to the Finger Lakes region, leveraging the natural beauty and unique offerings while enhancing tourism. Del Lago Resort & Casino features 1,650 slot machines and 66 gaming tables, including 14 poker tables; award-winning Portico by Fabio Viviani, a restaurant serving with a sophisticated take on Old World Italian-inspired foods and spirits; a 4,200-square-foot food court; The Vine, a 2,400-person entertainment center; Farmers Market Buffet, featuring locally sourced comfort foods; and Centrifico, a bar/lounge area in the center of the gaming floor. The property also features DraftKings Sportsbook at del Lago, a 6,000-square-foot state-of-the-art sportsbook that opened in August 2019. The hotel wing features The Sociale Café & Bar, serving “gastro spa” cuisine and beverages, Lavazza Italian coffee shop, serving homemade pastries and gelato and the 14,000-square-foot European-style Spa del Lago. For more information, visit delLagoResort.com.  

Media Contacts

DraftKings

Stephen Miraglia

media@draftkings.com

del Lago Resort & Casino                                               

Julianna Monacelli, Dixon Schwabl

C: 617-571-5569   O: 585-899-3227    

julianna_monacelli@dixonschwabl.com

DRAFTKINGS AND PENN NATIONAL GAMING BROADEN PARTNERSHIP

Market Access Deal Positions DraftKings for Rapid U.S. Sportsbook Expansion

BOSTON (July 31, 2019) – DraftKings Inc. today announced an extension of its market access partnership with Penn National Gaming, Inc., which will enable the company to offer its mobile and online Sportsbook product in additional U.S. states, subject to passage of applicable laws and the parties securing necessary gaming licenses.

“With dozens of states having already legalized sports betting or poised to do so in the near future, this expanded partnership ensures DraftKings is positioned to quickly enter new markets,” said Ezra Kucharz, DraftKings chief business officer. “Penn National Gaming brings tremendous resources, people and experience to the partnership and, as we finalized the terms of the deal, it was abundantly clear there is a real synergy between our two companies that bodes very well for the future.”

The expansion builds upon the two companies’ earlier West Virginia market access deal, which was announced in December 2018. DraftKings’ additional market access is exclusive to Penn National Gaming across certain states in which Penn National Gaming operates casino properties.

“DraftKings is a clear leader in the burgeoning sports betting industry, and Penn National is excited to be extending our partnership with Jason Robins and his team,” said Jon Kaplowitz, SVP Interactive for Penn National Gaming. “We believe that DraftKings is well positioned to continue its success in the years to come.”

Since launch, DraftKings has accepted more than 21 million bets and paid out over $650 million in winnings to customers. As the sports betting landscape continues to spread across the country, sports fans who enjoy having ‘skin in the game’ will be able to see first-hand what makes DraftKings a top choice for online and mobile betting. 

ABOUT DRAFTKINGS

DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports, sports betting and media platforms that, combined, deliver “The Game Inside The Game.” Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings is headquartered in Boston, MA, and offers daily fantasy sports contests across 13 professional sports in 8 countries including the U.S., Canada, U.K. and Australia. Operating pursuant to state regulations in New Jersey and Mississippi, DraftKings Sportsbook mobile and retail, allows players in the state to engage in betting for major U.S. and international sports. 

DRAFTKINGS MEDIA CONTACT:

Email: media@draftkings.com

DRAFTKINGS EXPANDS PARTNERSHIP WITH MAJOR LEAGUE BASEBALL TO BECOME AN AUTHORIZED GAMING OPERATOR

Collaboration will boost experiences for sports fans seeking live and in-game wagering

BOSTON (July 25, 2019) – DraftKings Inc. announced today a multi-year agreement to become an Authorized Gaming Operator of Major League Baseball (MLB). The expanded partnership will enhance DraftKings’ wagering offerings, especially live and in-game options as real-time betting becomes increasingly popular during sports and entertainment events, by granting the company rights to use official MLB data along with MLB marks and logos within DraftKings sports betting products.

“DraftKings is proud to be designated as a Major League Baseball Authorized Gaming Operator,” said Ezra Kucharz, chief business officer at DraftKings. “This deal speaks to the commitment we have to our customers and sports leagues alike while providing the safest and most entertaining American-made sportsbook. As a result of this agreement, our customers will experience enhanced live wagering offerings for all MLB games.” 

The agreement between Major League Baseball and DraftKings demonstrates the league’s vision to leverage the powerful potential for the integration of official data and technology in sports presently and also as a foundational element for the next generation of baseball fans. Although MLB already has a storied and impressive history with data application and advanced analytics, this expanded partnership with DraftKings as an MLB Authorized Gaming Operator showcases the league’s proven ability to align with consumer behavior and the technological curve. Fans who engage with the various offerings on DraftKings Sportsbook will see the enhanced partnership spurs a regular cadence of innovation around each and every event during the baseball season.

“Given DraftKings’ successes in driving fan engagement and immersive experiences, we’re looking forward to an expanded partnership and further collaboration on engaging products,” said Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures. “Buoyed by our collective commitments to drive innovation in the U.S. sports betting marketplace, the tools provided to DraftKings – including fast, rich and reliable data feeds and MLB brand marks – will be central to creating these powerful new ways to consume and connect with our sport.”

The partnership will bring more instantaneous data feeds to DraftKings Sportsbook, supplementing the live betting experience. Additionally, customers will notice the use of official MLB team logos revitalizing the look and feel of the sportsbook as part of the deal.   

The DraftKings Sportsbook app is available to download for both iOS and Android.

About DraftKings

DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports, sports betting and media platforms that, combined, deliver “The Game Inside The Game.” Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings is headquartered in Boston, MA, and offers daily fantasy sports contests across 13 professional sports in 8 countries including the U.S., Canada, U.K. and Australia. Operating pursuant to state regulations in New Jersey and Mississippi, DraftKings Sportsbook mobile and retail, allows players in the state to engage in betting for major U.S. and international sports. 

About Major League Baseball

Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Major League Baseball is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing and community relations endeavors. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.

DraftKings Media Contact:  

media@draftkings.com

Major League Baseball Contact:

Matthew Gould, matthew.gould@mlb.com

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DraftKings named “Official Daily Fantasy Game” of the PGA TOUR

“PGA TOUR DraftKings Fantasy Golf” becomes TOUR’s first daily fantasy sports partner

PONTE VEDRA BEACH, FLORIDA, AND BOSTON – The PGA TOUR and DraftKings Inc. announced a new multi-year content and marketing relationship today that designates DraftKings as the first-ever “Official Daily Fantasy Game of the PGA TOUR.”

“We are excited to partner with DraftKings, an industry leader in innovation and fan engagement, in this groundbreaking step for the PGA TOUR,” said Luis Goicouria, PGA TOUR Senior Vice President Media. “The partnership with DraftKings provides the TOUR with a unique opportunity to innovate in a new industry and to further engage our fans.”

DraftKings will activate the partnership by branding its daily fantasy golf contests as “PGA TOUR DraftKings Fantasy Golf.” By playing these contests, fans will have the opportunity to win cash prizes as well as an array of PGA TOUR prizes in the future. The offerings include Classic contests where fans choose six players each week on the PGA TOUR for their fantasy team all while staying under the designated salary cap. Showdown contests are also available, which requires players to compile a team of six while staying under the designated salary cap for a single round of a tournament. Players have the option to compete with other PGA TOUR fans or in private, fully customizable contests with friends and colleagues. 

As part of the new relationship, PGA TOUR DraftKings Fantasy Golf players will have the ability to receive real-time video highlights for players in their respective lineups. Other elements of this partnership will create expanded Draft Fantasy Sports specific content offerings, as well as allow for brand integration into both the PGA TOUR and DraftKings platforms. Lastly, the PGA TOUR and DraftKings will collaborate on a variety of real-time product enhancements via the PGA TOUR’s proprietary ShotLink powered by CDW data feed.

“Golf continues to grow in popularity among DFS players globally at DraftKings and is our fourth-largest sport in terms of engagement, out of 15 total offerings.” said Ezra Kucharz, chief business officer of DraftKings. “Our partnership with the PGA TOUR signals a mutual commitment to excellence in customer experience along with a new era in golf fandom and engagement.” 

Fans can access PGA TOUR DraftKings Fantasy Golf on July 22, in time for the World Golf Championships-FedEx St. Jude Invitational, by visiting www.draftkings.com or by downloading the DraftKings app via iOS and Android.

In February 2019, the PGA TOUR changed its policy to allow Official Marketing Partnerships and title sponsorships with companies in the daily fantasy sports related category, which allowed the DraftKings relationship to come to fruition.

Data provided by DraftKings reflects the impact this category can have on fan engagement for the TOUR. For instance, golf is the fourth-most popular daily fantasy game on the DraftKings platform behind only the NFL, NBA and MLB. In fact, 30 percent of DraftKings’ entire customer base in excess of 11 million have played in at least one golf contest demonstrating the crossover appeal of the sport. DraftKings has seen steady growth in daily fantasy golf entries each year, including a new peak of 20 million golf entries in 2018 to coincide with payouts of over $450 million for golf contests historically. Since 2015, DraftKings has also crowned 16 golf contest millionaires as these winners earn life-changing prizes for their respective skills and knowledge.

The PGA TOUR will continue to run its free-to-play fantasy games, including PGA TOUR Fantasy Golf, PGA TOUR One&Done, and PGA TOUR Champions One&Done.  These games and related content can be found at https://www.pgatour.com/fantasy.html.

About DraftKings

DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports, sports betting and media platforms that, combined, deliver “The Game Inside The Game.” Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings is headquartered in Boston, MA, and offers daily fantasy sports contests across 13 professional sports in 8 countries including the U.S., Canada, U.K. and Australia. Operating pursuant to state regulations in New Jersey and Mississippi, DraftKings Sportsbook mobile and retail, allows players in the state to engage in betting for major U.S. and international sports. 

About PGA TOUR

By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.

The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 27 countries (90 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2018, tournaments across all Tours generated a record $190 million for local and national charitable organizations, bringing the all-time total to $2.84 billion.

The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Florida.

DraftKings to Open “DraftKings Sportsbook at Resorts”

Construction Underway to Offer Premium Retail Sports Betting Experience at Resorts Casino Hotel in Atlantic City

Atlantic City, NJ (November 14, 2018) – Resorts Casino Hotel, the first casino hotel in New Jersey, today announces that construction is near completion on the DraftKings Sportsbook at Resorts, slated to open by late November 2018, pending approval from the Division of Gaming Enforcement. In partnership with DraftKings, the global sports technology and entertainment company and New Jersey’s leading online sports betting platform, the retail space will feature a best-in-class customer experience for sports fans in the Garden State.

“We are proud to partner with an industry leader in sports betting and open an innovative sports betting experience that only DraftKings Sportsbook at Resorts will offer,” said Mark Giannantonio, President and CEO, Resorts Casino Hotel. “Once completed, the new on-property retail space will bring an immersive and entertaining gaming experience for our guests and sports fans alike, ensuring the best sports betting scene in Atlantic City.”

Marking another major milestone for Atlantic City’s first casino hotel, the new DraftKings Sportsbook at Resorts will feature multiple sports and wagering options such as live, in-game betting with 5 windows and 12 kiosks, offering multiple opportunities for sports fans to place their bets. Additionally, the space will offer ultra-high-definition video walls, a VIP area, comfortable stadium-style seats with chargers, and a full bar with food and beverage service and bar top electronic slots.

“We’ve been working for months with the team at Resorts to make sure the DraftKings retail sportsbook meets the highest bar for quality and customer experience,” said Matt Kalish, Chief Revenue Officer and co-founder of DraftKings. “We are tremendously excited to launch our first physical presence in the state with such a trusted partner, and to service their loyal patrons.”

For more information on the new DraftKings Sportsbook at Resorts, please visit resortsac.com/sports-betting.

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ABOUT DRAFTKINGS

DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports, sports betting and media platforms that, combined, deliver “The Game Inside The Game.” Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings is headquartered in Boston, MA, and offers daily fantasy sports contests across 11 professional sports in 8 countries including the U.S., Canada, U.K and Australia. Operating pursuant to state regulations in New Jersey, DraftKings Sportsbook allows players in the state to engage in betting for major U.S. and international sports.

ABOUT RESORTS CASINO HOTEL

The resort that brought gaming to Atlantic City in 1978, Resorts Casino Hotel, a Mohegan Gaming & Entertainment Property, is at the top of its game today, offering world-class casino action in a relaxed environment that keeps the focus on fun. Resorts Casino Hotel made history as the first American casino outside of Nevada and recently celebrated a major milestone – their 40th anniversary in May 2018.  Winner of 21 Casino Player Magazine 2018 “Best of Gaming Awards,” Resorts Casino Hotel has undergone $100 million in renovations, including the all new state-of-the-art Resorts Conference Center, a large $25 million room renovation project and the $35 million Jimmy Buffett’s Margaritaville themed entertainment complex with the only beach bar, Landshark Bar & Grill, on the Atlantic City sand open – year-round.

Mohegan Gaming & Entertainment assumed management of Resorts Casino Hotel in 2012, a move that has set the stage for its return as the most exciting gaming destination in Atlantic City. Boasting a prime location spanning 11 acres at the northern end of the famed Atlantic City Boardwalk, the resort features 942 guest rooms and suites in two hotel towers, an 80,000-square-foot casino, two theaters, 10 restaurants, a food court featuring six eateries, two VIP slot and table player lounges, a casino bar, indoor-outdoor swimming pool, health club and spa, salon, and retail shops. Its 64,000 square feet of technologically advanced meeting space includes 24 meeting and function rooms, most featuring natural light and ocean views, and a 13,000-square-foot ballroom. For more information, visit our website or call 1.800.334.6378. Connect with us on Facebook, follow us on Twitter or Instagram and view us on YouTube.

Media Contacts:

DraftKings

media@draftkings.com

Resorts Casino Hotel

Heather Menzano

hmenzano@resortsac.com