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THE GAME INSIDE THE GAME.


WE BELIEVE LIFE IS MORE FUN WHEN YOU HAVE SKIN IN THE GAME


Monthly Archives: September 2019

NFL Selects DraftKings as its First Official Daily Fantasy Partner

Landmark Multi-Year Partnership to Further Enhance Customer Experience

BOSTON, September 26, 2019— The National Football League (NFL) and sports technology and entertainment company DraftKings Inc. today announced a landmark partnership to make DraftKings the first-ever Official Daily Fantasy Partner of the League. This distinctive deal includes exclusive sponsorship of the daily fantasy sports (DFS) category with access to NFL branding and more across DraftKings’ suite of DFS products and content platforms.

DraftKings’ partnership with the NFL aims to further enhance the customer experience around the sport that has proven to be by far the most popular, both domestically and abroad, with nearly 90 percent of all DraftKings customers having played in an NFL daily fantasy contest.

“This is a defining moment in the industry, and we are thrilled to become the first daily fantasy sports partner to enter into a formal relationship with the NFL,” said Jason Robins, Chief Executive Officer at DraftKings. “Throughout our discussions with the League, it was evident we share a common vision around the future of fan engagement, and we are excited to continue on this unique journey with the NFL as our Official Daily Fantasy Partner.”

“Daily fantasy football has been a tremendous vehicle for fans of all types to deepen their engagement with the NFL,” said Renie Anderson, Chief Revenue Officer and Executive Vice President of NFL Partnerships. “We’re thrilled to partner with DraftKings, a clear leader in the daily fantasy space, as they continue to innovate and provide our millions of fans additional ways to interact with and enjoy the NFL.”

As part of the agreement, the NFL and DraftKings will collaborate on a variety of content and product offerings that fans can engage with on the DraftKings DFS app, as well as integrations across NFL Media properties. The DraftKings-NFL partnership does not include any promotional rights for sports betting.

ADDITIONAL BACKGROUND

Since launch in 2012, DraftKings has become the global leader in daily fantasy sports and has continued to optimize and evolve product offerings to meet the demands of tech-savvy sports fans.  With a player base of over 11 million globally, the DraftKings community has access to a variety of complementary game modes where fans can potentially earn millions of dollars in real-money prizes during each week of the NFL season.

The DraftKings fantasy platform offers a number of ways for fans to play, including:

  • DK Leagues, fully-customizable private contests for customers who prefer to compete alongside friends or colleagues.
  • Showdown, contests designed to construct salary-based lineups for single-game matchups.
  • Classic DFS, the original daily fantasy experience that requires players to draft a team across multiple games by selecting positional players from the available pool while remaining under the designated salary cap.

DraftKings daily fantasy contests are available on the web at www.draftkings.com and also available for mobile download on iOS and Android. For official NFL news, live game video and highlights, schedules, stats, scores and more visit nfl.com or download the official app of the NFL.

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ABOUT DRAFTKINGS

DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports, sports betting and media platforms that, combined, deliver “The Game Inside The Game.” Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings is headquartered in Boston, MA, and offers daily fantasy sports contests across 13 professional sports in 8 countries including the U.S., Canada, U.K. and Australia. Operating pursuant to state regulations in New Jersey, New York, West Virginia and Mississippi, DraftKings Sportsbook mobile and retail, allows players in the state to engage in betting for major U.S. and international sports.

MEDIA CONTACT

DraftKings

media@draftkings.com

NFL

Alex Riethmiller

954.599.4154

alex.riethmiller@nfl.com

SB Nation and DraftKings Launch DraftKings Nation

Exclusive fantasy and sports betting content available on site powered by Vox Media’s publishing platform, Chorus

September 5, 2019 (NEW YORK, NEW YORK & BOSTON): Vox Media’s SB Nation, the largest independent sports media brand, and DraftKings, the global sports technology and entertainment company, today announce a multi-year editorial and technology partnership, DraftKings Nation. The property will have an immediate focus on the 2019 NFL season with plans to expand quickly to cover the NBA, NCAA football and basketball, along with MLB and other sports.

“Over the past decade, SB Nation has honed a unique ability to engage massive fan communities while Vox Media’s innovative technology platforms, Chorus and Concert, have accelerated that growth,” said Jim Bankoff, Chairman and CEO, Vox Media. “Now, in partnership with DraftKings, we have combined our editorial vision and expertise, paired with our technology capabilities to serve passionate sports fans in this fast-growing area.”

DraftKings Nation combines SB Nation’s community-building prowess with DraftKings’ deep insights into how fans engage with and immerse themselves in the sports they love. In the coming months, as the newsroom expands, DraftKings Nation will provide original content, key insights, analysis and lifestyle coverage from all angles of daily fantasy and sports betting.

“DraftKings’ partnership with SB Nation provides a new, best-in-class content destination for passionate, skin-in-the-game sports fans,” said Ezra Kucharz, chief business officer at DraftKings. “In addition to consumers being able to access expert analysis, this partnership gives advertisers, brands and marketers a new platform to reach highly engaged and coveted sports fans.”

The new DraftKings Nation media property operates on Chorus, Vox Media’s proprietary publishing platform, which provides industry-leading publishing capabilities for modern media companies. DraftKings Nation joins the SB Nation network of nearly 300 communities dedicatedto teams and passions, spanning across the NFL, NHL, NCAA, and NBA, as well as other passion-driven sites including MMA Fighting, Outsports, Banner Society, and American Ninja Warrior. Built on a commitment to empowering fans and fan communities, SB Nation reaches anaudience of more than 65 million sports fans and is one of the largest independent sports networks in the United States. A leader in the sports technology space, DraftKings boasts more than 11 million customers across its daily fantasy and sports betting products and features the top-rated sportsbook app.

Visit DraftKings Nation today at www.dknation.draftkings.com.

ABOUT VOX MEDIA

Vox Media is the leading independent modern media company. Known for building the best media brands and the technology that enables them, Vox Media is committed to building a better future for the industry — and getting the future of media right. Vox Media’s editorial networks include Vox, The Verge, SB Nation, Eater, Polygon, Recode, and Curbed. Our diverse storytelling and advertising businesses include the Concert publisher-led marketplace, the Vox Creative brand studio, the Chorus publishing platform, and the company’s entertainment division Vox Media Studios, which includes the Vox Media Podcast Network and Epic.

ABOUT DRAFTKINGS

DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports, sports betting and media platforms that, combined, deliver “The Game Inside The Game.” Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings is headquartered in Boston, MA, and offers daily fantasy sports contests across 13 professional sports in 8 countries including the U.S., Canada, U.K. and Australia. Operating pursuant to state regulations in New Jersey, New York, West Virginia and Mississippi, DraftKings Sportsbook mobile and retail, allows players in the state to engage in betting for major U.S. and international sports. 

CONTACT

Vox Media

Peyton McCarthy

peyton.mccarthy@voxmedia.com 

DraftKings

media@draftkings.com