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THE GAME INSIDE THE GAME.


WE BELIEVE LIFE IS MORE FUN WHEN YOU HAVE SKIN IN THE GAME


Monthly Archives: July 2019

DRAFTKINGS AND PENN NATIONAL GAMING BROADEN PARTNERSHIP

Market Access Deal Positions DraftKings for Rapid U.S. Sportsbook Expansion

BOSTON (July 31, 2019) – DraftKings Inc. today announced an extension of its market access partnership with Penn National Gaming, Inc., which will enable the company to offer its mobile and online Sportsbook product in additional U.S. states, subject to passage of applicable laws and the parties securing necessary gaming licenses.

“With dozens of states having already legalized sports betting or poised to do so in the near future, this expanded partnership ensures DraftKings is positioned to quickly enter new markets,” said Ezra Kucharz, DraftKings chief business officer. “Penn National Gaming brings tremendous resources, people and experience to the partnership and, as we finalized the terms of the deal, it was abundantly clear there is a real synergy between our two companies that bodes very well for the future.”

The expansion builds upon the two companies’ earlier West Virginia market access deal, which was announced in December 2018. DraftKings’ additional market access is exclusive to Penn National Gaming across certain states in which Penn National Gaming operates casino properties.

“DraftKings is a clear leader in the burgeoning sports betting industry, and Penn National is excited to be extending our partnership with Jason Robins and his team,” said Jon Kaplowitz, SVP Interactive for Penn National Gaming. “We believe that DraftKings is well positioned to continue its success in the years to come.”

Since launch, DraftKings has accepted more than 21 million bets and paid out over $650 million in winnings to customers. As the sports betting landscape continues to spread across the country, sports fans who enjoy having ‘skin in the game’ will be able to see first-hand what makes DraftKings a top choice for online and mobile betting. 

ABOUT DRAFTKINGS

DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports, sports betting and media platforms that, combined, deliver “The Game Inside The Game.” Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings is headquartered in Boston, MA, and offers daily fantasy sports contests across 13 professional sports in 8 countries including the U.S., Canada, U.K. and Australia. Operating pursuant to state regulations in New Jersey and Mississippi, DraftKings Sportsbook mobile and retail, allows players in the state to engage in betting for major U.S. and international sports. 

DRAFTKINGS MEDIA CONTACT:

Email: media@draftkings.com

DRAFTKINGS EXPANDS PARTNERSHIP WITH MAJOR LEAGUE BASEBALL TO BECOME AN AUTHORIZED GAMING OPERATOR

Collaboration will boost experiences for sports fans seeking live and in-game wagering

BOSTON (July 25, 2019) – DraftKings Inc. announced today a multi-year agreement to become an Authorized Gaming Operator of Major League Baseball (MLB). The expanded partnership will enhance DraftKings’ wagering offerings, especially live and in-game options as real-time betting becomes increasingly popular during sports and entertainment events, by granting the company rights to use official MLB data along with MLB marks and logos within DraftKings sports betting products.

“DraftKings is proud to be designated as a Major League Baseball Authorized Gaming Operator,” said Ezra Kucharz, chief business officer at DraftKings. “This deal speaks to the commitment we have to our customers and sports leagues alike while providing the safest and most entertaining American-made sportsbook. As a result of this agreement, our customers will experience enhanced live wagering offerings for all MLB games.” 

The agreement between Major League Baseball and DraftKings demonstrates the league’s vision to leverage the powerful potential for the integration of official data and technology in sports presently and also as a foundational element for the next generation of baseball fans. Although MLB already has a storied and impressive history with data application and advanced analytics, this expanded partnership with DraftKings as an MLB Authorized Gaming Operator showcases the league’s proven ability to align with consumer behavior and the technological curve. Fans who engage with the various offerings on DraftKings Sportsbook will see the enhanced partnership spurs a regular cadence of innovation around each and every event during the baseball season.

“Given DraftKings’ successes in driving fan engagement and immersive experiences, we’re looking forward to an expanded partnership and further collaboration on engaging products,” said Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures. “Buoyed by our collective commitments to drive innovation in the U.S. sports betting marketplace, the tools provided to DraftKings – including fast, rich and reliable data feeds and MLB brand marks – will be central to creating these powerful new ways to consume and connect with our sport.”

The partnership will bring more instantaneous data feeds to DraftKings Sportsbook, supplementing the live betting experience. Additionally, customers will notice the use of official MLB team logos revitalizing the look and feel of the sportsbook as part of the deal.   

The DraftKings Sportsbook app is available to download for both iOS and Android.

About DraftKings

DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports, sports betting and media platforms that, combined, deliver “The Game Inside The Game.” Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings is headquartered in Boston, MA, and offers daily fantasy sports contests across 13 professional sports in 8 countries including the U.S., Canada, U.K. and Australia. Operating pursuant to state regulations in New Jersey and Mississippi, DraftKings Sportsbook mobile and retail, allows players in the state to engage in betting for major U.S. and international sports. 

About Major League Baseball

Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Major League Baseball is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing and community relations endeavors. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.

DraftKings Media Contact:  

media@draftkings.com

Major League Baseball Contact:

Matthew Gould, matthew.gould@mlb.com

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DraftKings named “Official Daily Fantasy Game” of the PGA TOUR

“PGA TOUR DraftKings Fantasy Golf” becomes TOUR’s first daily fantasy sports partner

PONTE VEDRA BEACH, FLORIDA, AND BOSTON – The PGA TOUR and DraftKings Inc. announced a new multi-year content and marketing relationship today that designates DraftKings as the first-ever “Official Daily Fantasy Game of the PGA TOUR.”

“We are excited to partner with DraftKings, an industry leader in innovation and fan engagement, in this groundbreaking step for the PGA TOUR,” said Luis Goicouria, PGA TOUR Senior Vice President Media. “The partnership with DraftKings provides the TOUR with a unique opportunity to innovate in a new industry and to further engage our fans.”

DraftKings will activate the partnership by branding its daily fantasy golf contests as “PGA TOUR DraftKings Fantasy Golf.” By playing these contests, fans will have the opportunity to win cash prizes as well as an array of PGA TOUR prizes in the future. The offerings include Classic contests where fans choose six players each week on the PGA TOUR for their fantasy team all while staying under the designated salary cap. Showdown contests are also available, which requires players to compile a team of six while staying under the designated salary cap for a single round of a tournament. Players have the option to compete with other PGA TOUR fans or in private, fully customizable contests with friends and colleagues. 

As part of the new relationship, PGA TOUR DraftKings Fantasy Golf players will have the ability to receive real-time video highlights for players in their respective lineups. Other elements of this partnership will create expanded Draft Fantasy Sports specific content offerings, as well as allow for brand integration into both the PGA TOUR and DraftKings platforms. Lastly, the PGA TOUR and DraftKings will collaborate on a variety of real-time product enhancements via the PGA TOUR’s proprietary ShotLink powered by CDW data feed.

“Golf continues to grow in popularity among DFS players globally at DraftKings and is our fourth-largest sport in terms of engagement, out of 15 total offerings.” said Ezra Kucharz, chief business officer of DraftKings. “Our partnership with the PGA TOUR signals a mutual commitment to excellence in customer experience along with a new era in golf fandom and engagement.” 

Fans can access PGA TOUR DraftKings Fantasy Golf on July 22, in time for the World Golf Championships-FedEx St. Jude Invitational, by visiting www.draftkings.com or by downloading the DraftKings app via iOS and Android.

In February 2019, the PGA TOUR changed its policy to allow Official Marketing Partnerships and title sponsorships with companies in the daily fantasy sports related category, which allowed the DraftKings relationship to come to fruition.

Data provided by DraftKings reflects the impact this category can have on fan engagement for the TOUR. For instance, golf is the fourth-most popular daily fantasy game on the DraftKings platform behind only the NFL, NBA and MLB. In fact, 30 percent of DraftKings’ entire customer base in excess of 11 million have played in at least one golf contest demonstrating the crossover appeal of the sport. DraftKings has seen steady growth in daily fantasy golf entries each year, including a new peak of 20 million golf entries in 2018 to coincide with payouts of over $450 million for golf contests historically. Since 2015, DraftKings has also crowned 16 golf contest millionaires as these winners earn life-changing prizes for their respective skills and knowledge.

The PGA TOUR will continue to run its free-to-play fantasy games, including PGA TOUR Fantasy Golf, PGA TOUR One&Done, and PGA TOUR Champions One&Done.  These games and related content can be found at https://www.pgatour.com/fantasy.html.

About DraftKings

DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports, sports betting and media platforms that, combined, deliver “The Game Inside The Game.” Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings is headquartered in Boston, MA, and offers daily fantasy sports contests across 13 professional sports in 8 countries including the U.S., Canada, U.K. and Australia. Operating pursuant to state regulations in New Jersey and Mississippi, DraftKings Sportsbook mobile and retail, allows players in the state to engage in betting for major U.S. and international sports. 

About PGA TOUR

By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.

The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 27 countries (90 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2018, tournaments across all Tours generated a record $190 million for local and national charitable organizations, bringing the all-time total to $2.84 billion.

The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Florida.