BOSTON (June 18, 2019) – DraftKings Inc. announced today that its daily fantasy sports products have returned to Alabama after the state passed legislation allowing DFS operators to offer fantasy contests for the first time in three years. Sports fans across the state are now free to join more than 11 million registered customers on the platform and experience DFS on DraftKings once again.
“We are constantly searching for ways to improve and innovate our products to ensure that we’re delivering what our customers want, which is evidenced in part by the industry-leading 13 different professional sports offered on our platform,” said Greg Karamitis, SVP of Fantasy Sports at DraftKings. “Over the last three years, DraftKings has continued to lead the way in the daily fantasy sports space, and we look forward to reestablishing ourselves as the premier DFS destination for fans in Alabama.”
In the time since DraftKings was last live and available in Alabama, the company has introduced multiple innovations to emphasize optimization of the customer experience for all skill levels, including:
-Establishing the Fair Play Commitment Initiative to ensure a level playing field by prohibiting top-earning or more experienced players from entering casual and beginner contests.
-DraftKings Leagues – The first ever platform where players can create fully-customizable, private contests just for their friends or colleagues
-Launching new and enhancing favorite game variants:
Showdown contests require players to draft a team from a single game, round or match all while staying under the designated salary cap. Showdown is particularly popular among fans for marquee events like the Super Bowl, College Football Playoff National Championship, World Series and more where fans around the globe tune in to watch the action unfold. For NFL and NBA contests, DraftKings also enables In-Game Showdown so fans can construct lineups for a portion of the game after it has begun.
Classic contests require participants to draft a team across multiple games by selecting players by position listed in the available Player Pool while remaining under the designated salary cap. Classic is a popular option for fans during regular season games.
To celebrate the momentous return to Alabama, DraftKings is offering eligible users who are residents of Alabama deposit bonus matches up to $25 and will also feature “Free Contest Friday” for $15K in total giveaways during the first three weeks from launch.
Sports fans in Alabama, more than 40 other U.S. states, and eight countries around the world can join the game inside the game today by either heading to www.draftkings.com or downloading the DraftKings app via iOS or Android.
DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports, sports betting and media platforms that, combined, deliver “The Game Inside The Game.” Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings is headquartered in Boston, MA, and offers daily fantasy sports contests across 13 professional sports in 8 countries including the U.S., Canada, U.K. and Australia. Operating pursuant to state regulations in New Jersey and Mississippi, DraftKings Sportsbook mobile and retail, allows players in the state to engage in betting for major U.S. and international sports.
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