July 7, 2017

Millennials and Baby Boomer Baseball Fans Agree – Babe Ruth is the G.O.A.T.

DraftKings Survey Finds 48% of Americans Believe Babe is the Greatest of all Time, beating out Jackie Robinson, Mickey Mantle, Derek Jeter

BOSTON, MA, July 7, 2017 – Baseball is known as America’s favorite pastime and is an iconic part of American culture, from the historic ballparks, legendary players, and even the tradition of the ballpark frank. One classic debate amongst generations of fans is who holds the title of greatest of all time. DraftKings Inc., the world’s leader in daily fantasy sports (DFS) conducted a national telephone survey[i] during the height of baseball season and the results were surprising.

With an overwhelming 48% of respondent votes, Babe Ruth secured the title of greatest baseball player of all time, and for good reason. Babe’s numbers are staggering with 714 career home runs, a .342 batting average, 1.164 OPS, 123 stolen bases and seven World Series wins. His influence on the game runs much deeper than numbers, though. He could do it all: hit, pitch, run and field.

According to the survey, no other player comes close to Babe in terms of popularity. Full respondent breakdown includes:


Top 10 Players*

1 Babe Ruth (48%) 6 Derek Jeter (4%)
2 Jackie Robinson (5%) 7 Joe DiMaggio (2%)
3 Mickey Mantle (5%) 8 Pete Rose (2%)
4 Hank Aaron (4%) 9 Ken Griffey Jr. (2%)
5 Willie Mays (4%) 10 Lou Gehrig (2%)

While today’s sports fans agree that competitors across almost all sports have gotten faster, stronger, and by extension better, this survey’s result runs counter to that wisdom, indicating that Americans not only still believe that a baseball player who was in his prime in the mid-1920s (almost 100 years ago) is the greatest player ever, but the greatest percentage of Americans that believe this are actually millennials. In fact, 48% of millennials selected Babe Ruth, even though they were born decades after the Great Bambino had retired from the game.

“When we look at how the Sultan of Swat would have performed on DraftKings today, there is no doubt that he is the greatest of all time,” said Matt Kalish, co-founder of DraftKings. “Babe would have averaged 11.6 DK fantasy points per game, with 28,910 career DK fantasy points – 4,515 more than Derek Jeter’s career total.  In a low scoring era, the Babe’s power hitting changed the game of baseball forever.”


[i] Sourced from a survey conducted by KRC Research among a national sample of 1,009 adults, age 18 years and older. The survey was conducted over the telephone including 509 by landline and 500 by cell phone.

July 7, 2017